Product Management 101

A Practical Guide to Building a Product Management Practice

How do you bring direction to an established product when the backlog is overflowing, customer needs are unclear, and everyone has a different idea of what should come next? In Product Management 101, Sherri Anderson draws on her experience building a product management practice from the ground up to offer a practical, people-focused guide to turning ideas into meaningful improvements.

Follow the journey from understanding your customers and setting priorities to gathering requirements, defining a minimum viable product, and guiding features through design, development, testing, and pilot launches. With real-world lessons, a worked prioritization example, and an editable scoping template, this book helps you connect strategy to everyday decisions, build trust across teams, and keep customer needs at the centre of your work. Whether you’re new to product management or bringing structure to an existing product, it provides a clear place to start.

Digital download • Licensed for one individual